PR and Marketing Executive

About the Job

The Company

Our client, Yamazaki Mazak is a leading global manufacturing company based in Worcester.

This is an excellent opportunity to work for a market leading Machine Tool manufacturer who have been at the forefront of the industry for many years.

Due to increased demand within the department, our client now has a requirement for a PR and Marketing Executive.
365 Resourcing is the preferred supplier to Mazak.

This is an exciting opportunity for an individual passionate about shaping communication strategies and fostering strong relationships with both internal and external stakeholders.

You will play a key role in implementing initiatives that drive brand visibility and reputation.

Reporting to the Head of European Marketing, you will be responsible for managing the PR function at the European head office to increase brand awareness and promote the Company products and services. The role includes working with the regional offices across Europe to maximise the reach of all content as well as supporting UK and local PR and communications requirements.

Main responsibilities:

• Responsible for managing the PR and content initiatives and supporting the wider marketing activities for the UK and Europe.
• Develop strategic PR initiatives to enhance the public and internal profile of the business across Europe.
• Organize and manage press events, interviews, and media briefings.
• Managing external PR agencies to develop and deliver all brand and product related content.
• Support and drive all social media activity (LinkedIn, Facebook, Instagram, Twitter, TikTok).
• Develop content to support promotional activities including blogs, technical articles, infographics and videos.
• Liaise with Product Department to develop content and ensure all information is correct and approved before external use.
• Collaborate with wider marketing team to develop and ensure consistent messaging for marketing campaigns, social media and content.
  Responsible for managing the advertising budget to ensure alignment with PR goals.
• Development of customer success stories.
• Providing the sales organisation with content to support enquiries and customer relations.
• Competitor analysis, monitoring and reporting.
• Exhibition and events support.
• Managing all support requests from a variety of users across Europe.

The role is full time, based at Worcester with some travel within the UK and Europe.

Person Specification

Essential Criteria:

– Public relations experience, minimum 2 years.
– Some experience of working with highly technical products.
– Strong verbal and written communication skills with exceptional attention to detail.
– Experience and skills in copywriting, proof-reading and copy editing.
– Ability to build and maintain relationships with stakeholders at all levels.
– Experience with MS Office applications.
– Proactive approach with problem-solving capabilities.
– Degree educated (ideally in a Marketing / English).
– “A” grade in GCSE (or equivalent) Maths and English, excellent written and verbal English language skills.
– Collaborative team player with the adaptability and drive to improve methods and processes.

Desirable Criteria:

– Media relations experience.
– Video development and storyboarding skills.
– Creative mindset for developing innovative communication strategies and content.
– Strong organisational and time management skills, managing multiple project deadlines effectively.
– Experience of Adobe or graphics packages.
– Second European language (German, French, Italian).
– Budgetary management experience.

The Reward:

The successful candidate can also expect the following:

• Join a successful, Worcester based, Multi-National Manufacturing company,
• Excellent career potential,
• 25 Days Holiday plus Bank Holidays,
• 8% Company Contribution Pension,
• Private Health Care, Sick Pay,
• 4x Death in Service,
• Free uniform,
• Free parking,
• Subsidised Restaurant on site,
• Working days and the hours are 08:15am – 4:30pm Monday to Friday.
• Overtime is paid at Time 1/3 first 2 hours in the week then Time 1/2 thereafter. Saturday is Time 1/2 and Sunday Double Time.

If this PR and Marketing Executive role sounds like the right opportunity for you then please call to discuss further or email me at the address provided.