Digital Marketing Executive

  • Worcester
  • Salary: £25-£30k dep on experience

Website Mazak

Leaders in the manufacture of advanced technology solutions.

About the Job

The Company

Our client is a leading global manufacturing company based in Worcester.

The Role

Development and management of data-driven digital marketing activities to increase brand awareness, customer conversions and enquiries.

This is an ideal opportunity for a driven, dynamic, positive and proactive individual, who will help the company achieve their digital plans and be an influential person in helping to shape the future of the business.

Main Responsibilities

–  Create and implement a clear and measurable digital marketing plan to support the Marketing strategy
–  Develop, propose and implement customer email campaigns across Europe following regional requests
–  Create lead-generating activities and track them through the CRM
–  Run campaigns across Google AdWords, LinkedIn, Facebook & Twitter
–  Analyse and report on the results and findings from all campaigns
–  Support all other functions of the Marketing Team including events, internal communications, campaign development and PR.
–  Create social media collateral and support the social media strategy across Europe and individual channels (FB.LI, YT, Instagram)
–  Develop and manage the company YouTube channel
–  Manage the company website and monitor and improve SEO performance
–  Develop targeted digital content according to channel and customer, includes virtual events and development of videos and animations where applicable
–  Competitor analysis and monitoring
–  Create a portfolio of best-in-class digital marketing agencies to support digital objectives

Essential Skills

–  Experience of managing PPC (Pay per Click) campaigns
–  SEO experience
–  Knowledge and practical experience to edit HTML code Marketing Automation software (Click Dimensions, HubSpot) Google Analytics experience for reporting
–  Ability to present data and findings effectively to stakeholders
–  “A” grade in GCSE Maths and English with excellent communication skills
–  A degree in a marketing or business relevant subject

Preferred

–  Content Management System (WordPress)
–  At least one European language from German, French or Italian
–  MS Dynamics CRM 365 CE
–  Video editing skills
–  Photoshop skills
–  Excellent Copywriting skills
–  Experience with working with technical products
–  Creative flair with the experience of working with external agencies and at least two years proven digital marketing experience

Person

–  Collaborative team player with the desire to improve methods and processes
–  Friendly, professional and confident to liaise with teams across Europe
–  Results-driven, analytic approach with the ability to communicate in the most effective manner with a variety of audiences

If this role sounds like the right opportunity for you then please call 07939850201 to discuss further or email me at barry@365resourcing.co.uk–  –

Upload your CV/resume or any other relevant file. Max. file size: 64 MB.